Google+ for Doctors: Make Big Online Marketing Gains for Your Medical Practice
This is another guest post by Katie Matlack from Software Advice. In her post Katie writes about why doctors should use Google+ to market their medical practice online.
For doctors trying to reach their patients online, using Google+ can provide surprising marketing benefits that help them be more “findable” on the web. Consider that 44 percent of all Internet users search online to find information about health professionals, and suddenly the importance for physicians of having a good online presence should be more clear.
In this article I’ll discuss three reasons why I think that, if you participate in Google+, the newest social network, you can improve the chances your practice will come up when prospective patients search for something you’ve written about.
1. Rise in the Rankings
First, participating in Google+ gives doctors an advantage because content you share on Google+ has an “edge” against other stories. That’s right–Google (the search engine) likes stories that’ve gotten shared or +1’d on Google+ better.
For example, if a doctor writes a post about back pain and shares it via Google+, Google will favor this post in search results for topics related to back pain over comparable results not linked to a Google+ user. That’s important–because the higher up your content appears in search results, the more likely it is someone will visit your site.
2. Amplify Your Web Activity
Second, benefits of participating in Google+ grow as your network grows. Fellow blogger and search marketing expert Brian Whalley elaborates on what this means:
“[As you build up] a large following on Google+, content you’ve shared with your followers will also show up in those followers’ relevant Google.com searches, keeping your business [medical practice] top of mind and increasing its visibility among existing followers across multiple channels.”
3. Stand Out From the Crowd
Third, Google+ helps physicians stand out in search results because of the social data (such as your headshot, a link to your Google+ profile, and/or the number of people who have +1’d your article) included along with your content as another perk of participating. Social data will make people trust your content and make a searcher more likely to click it.
You might’ve read recent articles pooh-pooh’ing Google+ because there “isn’t a lot to do on it” or because people spend (waste?) less time on it than on its competitors.
But the truth is, these articles miss the point: which is that when you use Google+, you enhance your visibility every time someone searches on Google.com. Who cares if your patients don’t use Google+? They definitely use Google–and that’s where the results of your engagement on Google+ will show up.
Establishing yourself as a trusted medical expert is only going to become more important over time. The cost of healthcare is rising and patients even today often don’t view distance as a deal breaker if it means better treatment at lower cost. Where will patients head to find the best healthcare out there?
More than likely, to the Web.
Katie Matlack is the Medical Market Analyst at Software Advice. She writes about healthcare marketing and health IT, including medical insurance billing software. For a 5-step guide to getting started on Google+ today, plus a more in-depth discussion of the perks of Google+ and more resources to help you get started, please visit the original article on the Software Advice blog.