Infographic: Online Reputation Management Strategies for Healthcare Practitioners
The seemingly unending reach of the internet has forever changed the way healthcare practitioners interact with their patients.
While the details of physician-patient encounters once remained mostly within the confines of the exam room, the internet has created a platform for virtually any patient to share their experiences with the world – both the good and the bad.
Healthcare providers are already overwhelmed by the changing dynamics of the industry. But as more physician rating websites pop up and patients become increasingly comfortable using these public forums, physicians are faced with another task – successfully managing their online reputations.
A recent infographic from Quill offers some insight into how physicians should best approach this topic. It also highlights just how heavily patients are relying on online rating systems, especially when selecting a physician.
- 40% of patients deem physician rating sites as very important for choosing a doctor.
- 35% of patients choose a physician because of positive reviews.
- 37% of patients avoid a physician with negative ratings.
With those kind of numbers, it’s no wonder physicians are concerned about their reputations online.
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How do you feel about online physician rating systems? Do you have a plan in place for reputation management? Please share your thoughts in the comments below!